EVERYONE'S TELLING YOU VIDEO'S THE WAY FORWARD
But, let's face it, it's not that easy. If it were, all those people talking about video would actually be doing it.
Video shouldn't feel so stressful. It should feel like a long, cool drink with a friend: fun, an easy yes, not making you feel like hiding in a corner until the camera goes away. This is about taking your business to the next level. Connecting with your audience in a meaningful way.
Video is becoming more and more important in the online business space, and as a coach or course creator making that connection with your audience is vital when video plays such a huge part of your biz.
The problem is that video scares and/or overwhelms a lot of people. So instead of using a tool that's so powerful it can create an emotional response in 30 seconds or less, most people avoid it.
The plus side is that because most people avoid it, you and your business have an opportunity to stand out from the crowd.
Of course the downside is that you have to get over your aversion to video first. Because the truth is, there's more to video than just word-vomiting at a camera. It's storytelling, and positioning. It's branding and pacing. It's a cocktail of ingredients where the tiniest details can totally change the experience.
You’re handling everything, running the show. You're a mover. Maybe even a shaker. But video just overwhelms you.
Set up the lighting and backdrop (that you don't know how to use). Get the camera framed properly. Say stuff that's not gibberish. Slice and dice the footage, mix the music. The list goes on and on. That one time you sat down to try, seven hours disappeared without you noticing.
And you've got better things to do than try to find the right tutorials to watch, hunt down all the tips, tricks, and filming how-to's, or learn how to use all the editing software you've downloaded to your computer.
Let's not forget the nerves that stop you getting on camera in the first place, making the idea of video feel out of reach. I know that feeling well, and because my thought processes are sometimes a little bizarre, it's also why I started working in television production. Not the whole reason admittedly, but it was up there.
Because no one could make me go on camera if I worked in telly.
Much to my surprise (and possibly yours), it actually worked.
which may be the perfect time to introduce myself ...
And I'm a recovering camera-phobe. I'm a classic introvert, INFJ, hiding in the corner, not even at the party because wow too many people. I'm shy to boot, which made video a whole passel of awful. I have never wanted to be the centre of attention, and having a camera pointed at me used to make me feel sick.
Unlike a lot of other video coaches, I was never trained to be in front of the camera. I've worked hard to get over my fear of going on camera, but the gut churning terror isn't something I've ever forgotten. My training and experience - not just in television production, but in media and communication and coaching - has given me a unique perspective. Combined with my no-bullshit but supportive approach, I'm passionate about helping other women find their voice, learn to stand in their own power, and make video accessible and less terrifying for the introverted and the irreverent. If you've been putting it off, now's the time to get your video shit together.
An introvert and former camera-shy television professional, Tors Grantham is passionate about inspiring women to use video for their business. She started Stiwdio+ to help educate and support industry experts, innovators, thought leaders and change makers in the use of goal-driven video and creative on-brand content.
Tors' unique perspective - prioritising audience experience over production values - makes video accessible, scalable and effective for the creator and the viewer. She shares her insights into on-camera communication, positioning, video production, and strategy through one-on-one coaching and mentoring, as well as group programmes and self-study resources.
She lives in south Wales with her direwolf, Bear, and they can usually be found wandering the mountains whatever the weather. A lover of sassy tees, Pimms cocktails, and a good book, Tors would often prefer to be curled up on the couch but admits the views are worth getting rained on.
Stiwdio is the Welsh word for studio, a fitting choice for a video marketing company based in south Wales. In Welsh, a w is pronounced oo, and the emphasis is on the last syllable instead of the first. Stiwdio is therefore pronounced stoo-d-io.